Please join your fellow yacht club officials for an interactive workshop to discuss one of the most important subjects on most club agendas:
- Membership -

Saturday, October 27, 2018
10:00 AM to 3:00 PM
Dana Point Yacht Club

Topics to be explored include:

 Member acquisition; sources.
 Advertising assets & pitfalls; leveraging members.
 Targeting demographics; preferences & interests.
 Communication channels and social media.
 The role of club social activities in both recruitment and retention.
 Non-yachting water activities like paddle boarding, kayaking, etc.
 Junior programs to attract parents.

 

We hope you will take the opportunity to join your fellow clubs in this valuable tool to think through membership and retention opportunities.

$35 per person. Includes a working lunch.
Make your reservations by CLICKING HERE.

SCYA Membership Workshop